portfolio:
- ads
- annual reports
- banner ads
- book covers
- book layout
- brochures
- CDs / DVDs
- circulation
- direct mail
- directories
- HTML e-mails
- identity packages
- logos
- magazines
- media kits
- newsletters
- postcards
- posters / banners
- slides
- trade show / event displays
- twitter page designs
- websites
- miscellaneous
We recommend:
choosing a designer or studio
When selecting a designer or firm, consider what you will get in return—the value of the work and the purpose it will serve. In addition to obtaining an estimate from a potential designer/firm,
- review their portfolio. Most have them readily available online. Do they have repeat clients? Do they seem to have the expertise you are looking for?;
- ask about their creative process;
- gauge how responsive they are via phone or e-mail; and
- don't be afraid to ask for references. You don't want to wind up spending money on unforeseen expenses—or incurring additional time—as a result of a designer/firm's inexperience, mistakes or inattention to deadlines.
When looking at estimates, consider not only the value that the designer/firm brings to the table but your printing budget as well. An experienced designer/firm may cost a little more than another but could save you money in other areas, such as printing.
