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The Power of E-Newsletter Design

Case: One of our nonprofit clients recently asked for a redesign of their e-news. Nonprofit Risk Management Center is a nonprofit serving other nonprofits through articles, books, online training, workshops, conferences and consulting with a nonprofit's slant on managing risk. They send out tips and event reminders, and promote products with their e-news.

Solution: Instead of using a slightly different design for each of the different types of e-news, as was previously the case, the result was one design with a sidebar, which has the option of featuring something related to the main content or promoting an event or product. This layout easily accommodates not only shorter content but lengthy text as well. The colors and sizes of the headings as well as the sidebar keep it inviting to the recipient, helping to ensure that all content is read.

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