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tips
A client recently inquired about search engine optimization, commonly referred to as SEO. Don't pay for special placement in search engine rankings. No one can make these guarantees, and there are many other free or less-expensive ways that you can increase your visibility just by modifying the code in your web pages. Gratzer Graphics can do this, as well as your regular website updates, for you.
portfolio spotlight
Birthmothers major donor brochure
Case:
The
client
had
the
need
for
a
brochure
with
a
small
quantity
and
had
an
even
smaller
budget
for
purchasing
images.
This
is
often
the
case
with
many
clients,
but
it's
not
a
problem
for
us!
Solution: We went in search of stock imagery, starting with Stock.XCHNG, a free stock photo site. Some images have usage restrictions requiring you to e-mail the owner for permission, while others do not have any restrictions and can be used immediately. We also searched istockphoto, which offers images for $2–$20 for a high-resolution image. To give the brochure a soft look and feel, the images were used in grayscale instead of full color.
The
quantity
for
the
brochure
was
small
enough
that
it
really
did
not
warrant
offset
printing
(on
a
press),
when
digital
printing
(high-quality
color
copying)
was
a
great
option.
It
not
only
removed
the
two-color
limitation
but
saved
the
client
money.
Because
the
client's
marketing
materials
have
been
primarily
two
colors—turquoise
and
purple—those
were
the
dominant
colors,
giving
the
piece
recognizability
and
consistency
with
previously
designed
pieces.