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tips
Alternative Brochure Layouts
Do
you
ever
have
the
need
or
desire
for
a
brochure
that
fits
in
a
#10
envelope
but
is
not
your
typical
8.5x11-inch
trifold?
How
about
increasing
your
page
count
and
still
fitting
in
that
envelope?
You
could
turn
your
next
brochure
into
a
self-mailer
or
use
it
with
an
envelope.
Here
are
some
layout
ideas.
This silver and black brochure is 10.75x16.75 flat. It was printed on an 11x17-inch sheet, and its size allowed the ink to bleed (run off the edges) without having to print on a larger sheet size, which usually increases your paper cost when printing.
The front cover is shown in the bottom right third panel in the first image. When first opening the piece, three panels appear (top half of first image) and then the piece opens up to the inside (below). When flat, this piece folds in half and then into thirds, allowing it to mail in a #10 envelope. However, this piece's back cover was able to accommodate a mail panel.
Refer also to http://gratzergraphics.com/brochure-grms.html for a similar effect with a 17x22-inch sheet that folds down to 5.5x8.5 as a self-mailer. Alternatively, it could have mailed in a 6x9 envelope if needed.
